
In 1993 a new idea in air fresheners began surfacing in the
Southern California Area, featuring fragrances like Laguna Breeze
and Coronado Cherry and packaged in little recyclable aluminum
cans; this new idea called California Scents® began to catch on.
First distributed in wicker baskets to local businesses by the
company founder, Linda Doppes, California Scents' reputation for
quality quickly grew... as did product demand.
Soon the basket gave way to the assortment display. Each display
contains an ever-changing assortment of old favorites and new scent
sensations. The display and assortment have revolutionized the way
retailers sell air fresheners and greatly increased customer choice
and availability.